Something that has always bother me about advertisements is the fact that they do not specifically cite their sources. In this ad, I have displayed, it claims that “3 out of 4 doctors would recommend” the product. At the bottom, they claim that according to their study, this is true. I believe that this relates back to on page 89, where reliable sources are discussed. People see the term “doctor”, but no further information is given about the study conducted. Simply saying “doctor” is often not enough. They do not state what kind of doctors, where the study was conducted, and these are vital pieces of information. Technically, they could have interview 150 veterinarians (technically considered doctors) in a third world country, and still not lie in the advertisement. I gave the company the benefit of the doubt, hoping that they had more information of this on their website they provided the link for. All I was able to find on the site was information on the products effectiveness, and nothing about the study in question.
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